Why would the Irvine Company hate this site? They don't even sell homes, and the small percentage of their business that's tied to home building, is the sale of lots to merchant builders. And, when that slows down, it's no skin off their teeth, they have very little carry cost on the land as they own it outright. The Irvine Company is focused on apartments, retail and office space, all for lease and all have proven to be much more stable markets than for sale housing. Bren has loose ties to California Pacific Housing, I think it's his boy's company, but those guys seem to have been doing okay as they are much lower priced than everyone else selling in Irvine.
If anything, the Irvine Co should be paying IR as he is clearly advocating that its nice to live in Irvine, but, rightly so, its much more intelligent to rent, even from the irvine co.
The people that should really spend the money on a hit squad are Remax, Centruy 21, NAR, and Irvine homeowners (thats a lot of enemies IR, who have already proven themselves emotional and irrational decision makers, hope you can handle the fallout). I would even say that Lennar, John Laing, Stan pac, should be paying IR as well for sending them business as IR's website showcases the irrationality of the re-sale market. Why hasn't IR featured any new construction on the web site? Because builders adjust their prices to within "reason", or at least current market trends reasonable, maybe not cost of living, and affordability reality.
No one post on this thread unless its to agree with me.