irvinehomeowner
Well-known member
@eyephone:
To clarify, I think morekaos meant that Jollibee is marketing to Filipinos in the US because in the Phillippines, Jollibee is more popular than McDonalds.
Obviously, you want to market to everyone in the US, but you can start with people who are familiar with your brand/food. Have you ever tried Luna Grill? Why are there so many in Irvine? Or Panini Kabob Grill?
To clarify, I think morekaos meant that Jollibee is marketing to Filipinos in the US because in the Phillippines, Jollibee is more popular than McDonalds.
Obviously, you want to market to everyone in the US, but you can start with people who are familiar with your brand/food. Have you ever tried Luna Grill? Why are there so many in Irvine? Or Panini Kabob Grill?