Denny's freebie hits a Grand Slam

A

Anonymous_IHB

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<A href="http://blogs.moneycentral.msn.com/smartspending/archive/2009/02/02/let-s-go-out-for-breakfast.aspx">http://blogs.moneycentral.msn.com/smartspending/archive/2009/02/02/let-s-go-out-for-breakfast.aspx</A>
 
Is anyone doing any sort of research to see if this strategy works or is it just a big right off for the company? I know Macy's lost a lawsuit but they were hoping that the recent giveaway that resulted in similar lines was going to translate into some actual sales. Who knows, but I have a feeling that those who show up for these freebies probably won't become paying customers.
 
[quote author="tmare" date=1233751824]Is anyone doing any sort of research to see if this strategy works or is it just a big right off for the company? I know Macy's lost a lawsuit but they were hoping that the recent giveaway that resulted in similar lines was going to translate into some actual sales. Who knows, but I have a feeling that those who show up for these freebies probably won't become paying customers.</blockquote>
The Dennys that I drove by in Irvine (off Sand Canyon and the 5 freeway) had a line of 50 people outside the door at around 1pm. It was mostly elder people and young teenagers.
 
[quote author="usctrojanman29" date=1233757477][quote author="tmare" date=1233751824]Is anyone doing any sort of research to see if this strategy works or is it just a big right off for the company? I know Macy's lost a lawsuit but they were hoping that the recent giveaway that resulted in similar lines was going to translate into some actual sales. Who knows, but I have a feeling that those who show up for these freebies probably won't become paying customers.</blockquote>
The Dennys that I drove by in Irvine (off Sand Canyon and the 5 freeway) had a line of 50 people outside the door at around 1pm. It was mostly elder people and young teenagers.</blockquote>


So, I guess that's a no to creating new customers and finding more paying customers.
 
[quote author="no_vaseline" date=1233738257]The only way I'm going to eat at Denny's is if somebody pays me.</blockquote>


Seriously? I think it's one of the best places ever. They serve breakfast all day. What more can you ask.
 
15 years from now, this will be the only breakfast you can get in Irvine:



<img src="http://d3.biggestmenu.com/00/00/8f/6d26769a885ced26_m.jpg" alt="" />
 
[quote author="SoCal78" date=1233761751]

Seriously? I think it's one of the best places ever. They serve breakfast all day. What more can you ask.</blockquote>


Ummm, good food?
 
[quote author="SoCal78" date=1233817743]I suppose you people don't like IHOP either.</blockquote>


True. Give me The Original Pancake House over IHOP anyday.
 
[quote author="SoCal78" date=1233761751][quote author="no_vaseline" date=1233738257]The only way I'm going to eat at Denny's is if somebody pays me.</blockquote>


Seriously? I think it's one of the best places ever. They serve breakfast all day. What more can you ask.</blockquote>


And you know what? So does Jack in the Box, with the added plus that the food, service, and pricing is better than Denny's.
 
[quote author="SoCal78" date=1233817743]I suppose you people don't like IHOP either.</blockquote>
Dennys and IHOP are places to stroll into after a drunken ;ate night outing when the munchies hit. haha
 
[quote author="usctrojanman29" date=1233825754][quote author="SoCal78" date=1233817743]I suppose you people don't like IHOP either.</blockquote>
Dennys and IHOP are getting places to stroll into after a drunken out at a club later at night when the munchies hit. haha</blockquote>


Are you drunk as you write this? It makes no sense.
 
[quote author="SoCal78" date=1233836570][quote author="usctrojanman29" date=1233825754][quote author="SoCal78" date=1233817743]I suppose you people don't like IHOP either.</blockquote>
Dennys and IHOP are getting places to stroll into after a drunken out at a club later at night when the munchies hit. haha</blockquote>


Are you drunk as you write this? It makes no sense.</blockquote>


SoCal gets snappy! I kind of like it :p
 
[quote author="SoCal78" date=1233836570][quote author="usctrojanman29" date=1233825754][quote author="SoCal78" date=1233817743]I suppose you people don't like IHOP either.</blockquote>
Dennys and IHOP are getting places to stroll into after a drunken out at a club later at night when the munchies hit. haha</blockquote>


Are you drunk as you write this? It makes no sense.</blockquote>
My bad, big typos....fixed now.
 
The USA today had an article this morning, Denny's made money on the promotion.



Apparently the coffee and drink sales were more than enough to cover the expense of the entire meal and staff...



not to mention the literal $50 million worth of free TV coverage.
 
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