24inIrvine said:
I'm not a fan of Walmart as I have only been there twice and both times were bad experiences. Too crowded and both my items were rang up wrong and so they sent me to the customer service line and I had to wait 10 more minutes just to get the price that was labeled on the CD. It was right there on top of it. Can't they just manually type it in at the register?!
But either way, I wouldn't say the WalMart in FR changes my thoughts on the area. The WalMart is in the furthest part of the shopping center from the homes off Portola and is very isolated from much of the shopping center. To go to a majority of the stores you can't even see the WalMart there. I still like FR alot, just would hate the commute. RSM is more IE to me than FR.
This is precisely why Portola Springs is having such a hard time in branding. It is only 1-1/2 minutes from Foothill Ranch and the price is at least double. FR is fine and the residents are down to earth. Home prices are reasonable.
Portola Springs falls into the gravitational pull of FR than Irvine. Most consumers felt the same way that PS is too far, isolated, and feel like FR therefore should be priced accordingly.
My observation is the developer made a fatal strategic error in the placement of portola Springs' entrance. It should be right at Irvine Blvd instead of 1/2 way up the hill at Portola Speedway. The "chi" is calmer on Irvine Blvd. The perception is now 1/2 of PS is uphill and the remaining 1/2 is downhill.
The success of Orchard Hills is to locate the entrance at the bottom of the hill and all homes will be above the entrance.
Had PS entrance positioned at Irvine Blvd it would have leveraged the reputation of Woodbury and retail proximity. The community could have a road bridge that span over Portola Parkway to the higher elevated and exclusive sites. Buyers like the idea of being deeper into the community away from the Irvine Blvd. entrance for exclusivity.
In essence the exclusive lots would still be in the same positions as they are currently located but the approach and arrival would feel like a million dollar journey. Home owners would never need to drive on Portola Parkway.
I often like to use analogy to explain a complex subject. Just picture the New Orleans Square and Haunted House quadrant in Disneyland. It is literally back up to Katella Ave but Visitors never knew that. As soon I open up an entrance point from Katella that immediately takes visitors into New Orleans Square then the perception is just not so special anymore.
New Orleans Square is positioned as a destination after a carefully orchestrated series of experiences. Arrival at the Plaza, compressed into a tunnel below the train track, opening up to a town square, down the Main Street with view of the castle, turning left through a gateway, walking pass the harbor boardwalk, then arriving at the well shaded New Orleans Square. The location is the same right next to Katella. When visitors are in the theme park they are quickly disoriented by the windy paths and turns. The same planning idea could have been created for PS and disguise it from both Portola Parkway and FR adjacencies. Disneyland is situated on 1/3mi x 1/3 mi=1/9 sq.mi. it is only 1/9 the size of Woodbury. The perception of Disneyland is larger than Woodbury.
Here are other trivia. The highest elevated lot in Quail Hills is literally 300’ from one of the expensive custom lot in Shady Canyon separated by just a small ridge. Foothill Ranch is only 9.5 miles from Lake Elsinore measured in a straight line or Portolas Springs is only 10 miles to Lake Elsinore.