We wanted to move to Irvine because it was closer to friends, family, and work. We currently lived in Ladera Ranch. We looked at Columbus Grove, Woodbury, and Portola Spring. Comparing the square footage of the homes and lot size, Columbus Grove was the cheapest, then Portola Spring, and then Woodbury. Location has a lot of do with this, but they are within a few miles of each other. We decided to buy in Columbus Grove.
If you're looking for a deal, definitely ask the builder for incentives. Make sure to bring an agent. Many of the builders give commission and you can get a kickback from the agent. Ask the builders for inventory homes. These are the homes that were built or mostly built, therefore, the builder have selected some or most of the upgrades for the home. Many builders will give large discounts on the home. One of my coworker got a 15% off the listed price of the home.
Most of the builder doesn't lower the price of the home from phase to phase, but since inventory is not moving as fast, they will give discount and incentives. KB homes in Columbus Grove give $50K off listed prices and 50% off upgrades up to $25K. Other builders such as Tarlor Woodrow give around $50-$60K off the Los Arboles in Portola Spring. If you want to buy a home, this is a good time to look for bargains.