That article makes a good point: For a lot of people CFC is the face of their mortgage bank because they retained the servicing rights, even if CFC no longer owns the loan. All they see is CFC ignoring their plight, and the media continuing their lazy coverage of the issue by picking a big name to at which to point their camera, and every group with an acronym and a need for relevance out there pointing fingers for a better 5-second soundbite. CFC doesn't have a chance of overcoming the PR waves crashing over them and eventually they are going to sink under all that water, no matter how much they try to readjust, modify, or resell these loans.