?The Irvine City Council has directed city staff to develop an ad campaign, encouraging residents to buy from Irvine stores to help offset the ongoing drop in sales taxes caused by online shopping.
Mayor Pro Tem Christina Shea, at the June 12 council meeting which unanimously passed the budget, suggested the ?aggressive marketing campaign? to help off-set a projected $6 million deficit in the 2018-2019 city budget.
?Sales tax doesn?t have quite the rosy picture ? we have flattened out and in fact are fairly flat over the last several years,? acting City Manager Grace Leung said during the budget presentation. She said the revenue is expected to grow only half a percent. Online shopping has flattened sales tax revenue in many communities.?
Source:https://voiceofoc.org/2018/06/irvine-wrestles-with-online-shopping-thats-cutting-into-city-coffers/
Mayor Pro Tem Christina Shea, at the June 12 council meeting which unanimously passed the budget, suggested the ?aggressive marketing campaign? to help off-set a projected $6 million deficit in the 2018-2019 city budget.
?Sales tax doesn?t have quite the rosy picture ? we have flattened out and in fact are fairly flat over the last several years,? acting City Manager Grace Leung said during the budget presentation. She said the revenue is expected to grow only half a percent. Online shopping has flattened sales tax revenue in many communities.?
Source:https://voiceofoc.org/2018/06/irvine-wrestles-with-online-shopping-thats-cutting-into-city-coffers/