Homebuilder Tri Pointe rebranding local builders under one name
The nation's 16th largest homebuilder, founded in Southern California, announced plans to rename five subsidiaries.
In another development, Tri Pointe has moved its corporate headquarters from Southern California to the north Lake Tahoe community of Incline Village, Nev., a state that?s free of corporate, franchise and income taxes.
Tri Pointe didn?t say if the move was based on possible tax benefits, but a publicist said the relocation coincides with CEO Doug Bauer?s personal move to north Lake Tahoe, adding it ?reflects Tri Pointe Homes? anticipated growth outside of California.? The new ?executive office? also will be used occasionally by company President and Chief Operating Officer Tom Mitchell.
National operations still will be run out of the company?s ?home office? in Irvine, where a majority of Southern California-based employees will continue working.
Three former William Lyon Home executives launched Tri Pointe around a kitchen table at the height of the Great Recession after the Irvine Co. invited them and a handful of other builders to relaunch home construction on its then-idled land holdings.
In the decade since, Tri Pointe has gone public, then acquired a national homebuilding portfolio from paper-product maker Weyerhaeuser, leapfrogging to one of the largest new-home developers in the nation. Co-founder Bauer likened the $2.7 billion acquisition to ?a guppy swallowing a whale.?
Tri Pointe initially continued to run Weyerhaeuser?s five companies ? Pardee Homes, Trendmaker Homes, Maracay Homes, Winchester Homes and Quadrant Homes ? under their original brands.
But now, 6 1/2 years after the consolidation, they?re renaming all 15 divisions operating in 10 states to the parent company name ?to drive more operational efficiencies at all levels of the organization,? Bauer said.
https://www.ocregister.com/2021/01/...e-rebranding-local-builders-under-a-one-name/
The nation's 16th largest homebuilder, founded in Southern California, announced plans to rename five subsidiaries.
In another development, Tri Pointe has moved its corporate headquarters from Southern California to the north Lake Tahoe community of Incline Village, Nev., a state that?s free of corporate, franchise and income taxes.
Tri Pointe didn?t say if the move was based on possible tax benefits, but a publicist said the relocation coincides with CEO Doug Bauer?s personal move to north Lake Tahoe, adding it ?reflects Tri Pointe Homes? anticipated growth outside of California.? The new ?executive office? also will be used occasionally by company President and Chief Operating Officer Tom Mitchell.
National operations still will be run out of the company?s ?home office? in Irvine, where a majority of Southern California-based employees will continue working.
Three former William Lyon Home executives launched Tri Pointe around a kitchen table at the height of the Great Recession after the Irvine Co. invited them and a handful of other builders to relaunch home construction on its then-idled land holdings.
In the decade since, Tri Pointe has gone public, then acquired a national homebuilding portfolio from paper-product maker Weyerhaeuser, leapfrogging to one of the largest new-home developers in the nation. Co-founder Bauer likened the $2.7 billion acquisition to ?a guppy swallowing a whale.?
Tri Pointe initially continued to run Weyerhaeuser?s five companies ? Pardee Homes, Trendmaker Homes, Maracay Homes, Winchester Homes and Quadrant Homes ? under their original brands.
But now, 6 1/2 years after the consolidation, they?re renaming all 15 divisions operating in 10 states to the parent company name ?to drive more operational efficiencies at all levels of the organization,? Bauer said.
https://www.ocregister.com/2021/01/...e-rebranding-local-builders-under-a-one-name/
