Why would Toyota bring these here? Much higher profit selling hybrids
EV/Plug-in/Other vehicles
- Thread starter irvinehomeowner
- Start date
NEW -> Contingent Buyer Assistance Program
Toyota has $3500-$4000 cash incentive and 72 month 0% APR financing on bZ until 5/4/2026.
For lease they have $6500 incentive.
irvinehomeowner
Well-known member
There are few reasons:
1. Emissions regulations (although this varies depending on who is in charge)
2. Cost of EVs going down (competition and scaling) which should increase profit margins
3. Younger generation skewing interest towards EVs
4. Brand perception of being future focused
It's why Toyota is actually moving towards BEVs now. And as a global company... they still have to compete in other parts of the world like China and Europe.
1. Emissions regulations (although this varies depending on who is in charge)
2. Cost of EVs going down (competition and scaling) which should increase profit margins
3. Younger generation skewing interest towards EVs
4. Brand perception of being future focused
It's why Toyota is actually moving towards BEVs now. And as a global company... they still have to compete in other parts of the world like China and Europe.
irvinehomeowner
Well-known member
This is also why:
electrek.co
It does help Toyota has thrown in lots of incentives and 0% financing for the Bz.
Toyota's electric SUV is suddenly one of America's top-selling EVs
Toyota sold over 10,000 electric bZ SUVs in the first three months of 2026, beating out GM’s top-selling Chevy Equinox...
electrek.co
It does help Toyota has thrown in lots of incentives and 0% financing for the Bz.
irvinehomeowner
Well-known member
Could the Model 2 be back in play?
electrek.co
As much as Musk wants to build robots and robotaxis... cheaper EVs is the smart play here (as every Tesla exec has been saying).
Tesla (TSLA) reportedly developing new smaller, cheaper EV after killing Model 2
Reuters reports Tesla is developing a new smaller, cheaper electric SUV for Shanghai production — two years after Musk killed the Model 2 program he called 'pointless.'
electrek.co
As much as Musk wants to build robots and robotaxis... cheaper EVs is the smart play here (as every Tesla exec has been saying).
momopi
Well-known member
Went to 2 Toyota dealerships yesterday, including Cerritos auto square.
All bZ and Rav 4 sold out and even the ones incoming on the boat were reserved.
Online, the Toyota dealership in Cerritos showed 1 Rav 4 PHEV in stock. I went to see it just as the new owner drove it away.
Not much price negotiation, sales guy said too many buyers and not enough cars. To get one I would have to place $500 deposit on incoming car in transit.
All bZ and Rav 4 sold out and even the ones incoming on the boat were reserved.
Online, the Toyota dealership in Cerritos showed 1 Rav 4 PHEV in stock. I went to see it just as the new owner drove it away.
Not much price negotiation, sales guy said too many buyers and not enough cars. To get one I would have to place $500 deposit on incoming car in transit.
irvinehomeowner
Well-known member
Yes because EVs and other ICE alternatives are in high demand.
momopi
Well-known member
Toyota has $3500-$4000 cash incentive and 72 month 0% APR financing on bZ until 5/4/2026.
For lease they have $6500 incentive.
irvinehomeowner
Well-known member
It's easy to discern from the chart what happened.
And EV sales will be lower for a while because there are less models being sold due to Fed policy change.
But as cheaper EVs come out and gas prices continue to be volatile, the move towards fuel efficiency and alternatives will continue to rise.
This isn't politics, this is evolution of technology. It will surely take longer than cell phones because cars last much longer than the last iPhone but it will get there. It's so much more fun to live in the future.
And EV sales will be lower for a while because there are less models being sold due to Fed policy change.
But as cheaper EVs come out and gas prices continue to be volatile, the move towards fuel efficiency and alternatives will continue to rise.
This isn't politics, this is evolution of technology. It will surely take longer than cell phones because cars last much longer than the last iPhone but it will get there. It's so much more fun to live in the future.
Liar Loan
Well-known member
You have to wonder about the viability of a product that relies so heavily on free money from the government.
irvinehomeowner
Well-known member
Not heavily. You probably don't know this but Tesla sold quite a few units without any consumer credits.
And most nascent technology need some incentive.
Toyota is selling well without the Fed (as is Hyundai/Kia and others).
And most nascent technology need some incentive.
Toyota is selling well without the Fed (as is Hyundai/Kia and others).