cameray
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The Irvine coffee roaster is being courted by two major brands: Peet's Coffee & Tea and Green Mountain Coffee Roasters.
Peet's, as you might recall, made a bid to buy Diedrich for $213 million in early November. Once complete, the cash and stock offer would have given Peet's a leg up in the rapidly growing single-cup coffee market, where Diedrich has become a dominant player.
But over the past week, Diedrich has been wooed by another suitor: Green Mountain, a coffee roaster and developer of Keurig, a single-cup brewing system that has revolutionized the way consumers make coffee at home and in the office.
Peet's and Green Mountain are now engaged in a bidding war over Diedrich, with the latest counter-offer coming from Peet's.
The Northern California cafe chain is offering to buy Diedrich in a cash and stock deal valued at $32.50 per share, or $269 million. The revised bid beats a counter-offer made by Green Mountain last week.
http://fastfood.freedomblogging.com/2009/12/01/diedrich-coffee-bidding-war-continues/43361/
Peet's, as you might recall, made a bid to buy Diedrich for $213 million in early November. Once complete, the cash and stock offer would have given Peet's a leg up in the rapidly growing single-cup coffee market, where Diedrich has become a dominant player.
But over the past week, Diedrich has been wooed by another suitor: Green Mountain, a coffee roaster and developer of Keurig, a single-cup brewing system that has revolutionized the way consumers make coffee at home and in the office.

Peet's and Green Mountain are now engaged in a bidding war over Diedrich, with the latest counter-offer coming from Peet's.
The Northern California cafe chain is offering to buy Diedrich in a cash and stock deal valued at $32.50 per share, or $269 million. The revised bid beats a counter-offer made by Green Mountain last week.
http://fastfood.freedomblogging.com/2009/12/01/diedrich-coffee-bidding-war-continues/43361/