This is not to say that TIC is wrong or right. Whatever they do is their rights as a business entity. But in reading the question posed by Larry with regards to whether TIC control the new homes pricing and Dan response was in essence, “No, we don’t control pricing.” I would have to disagree with Dan. By not building out during the downturn, TIC did control pricing. Dan saying that there were 22 models available and no one bought them. Hence, Dan went on to say there was “no market demand”. Therefore, TIC stopped building out. That is controlling pricing. How so? Had TIC kept building out, prices would have dropped. Just look at Stadium Lofts and Harbor Lofts in Anaheim; Santiago Lofts and City Place in Santa Ana; and Riverbend in Orange. All these projects had to continue building out during the market downturn. And the prices in these new communities have plummeted.
Again, I am not saying TIC controlling the supply side and pricing is wrong. But Dan should be more forthcoming in his response. Instead of a direct honest answer, Dan’s lenghty reply seemed like an attempt to blur the original question. I would rather he replied with, “TIC is a business. We do look out for our bottom line. Just like any other businesses that want to survive in this trying time. And if controlling pricing is a way for us to survive. Yes, unfortunately, we do control pricing. It’s just good business.”
So the fire sale that they had at Stadium Lofts or cutting prices drastically is because of strong demand? The examples you cited are examples of exactly why TIC halted or slowed development. They are in a very strong position to ride things out. Why wouldn't they? To all of those questioning them, wouldn't you do the same if you were in their position? I don't call this controlling the price, I call it smart business. And I'm not insulted when Dan calls it reacting to demand, because in the end, that's what really controls the market, not the price.