Bike Industry Business School - Credit Crunch Edition...

PeterUK_IHB

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From Competitive Cyclist...





Bike Industry Business School, Credit Crunch Edition



- Look at a line graph tracking the Euro to US Dollar conversion since late 2005 and it looks like a map of a mountaintop stage at le Tour. It stabs up and up, with only the occasional downward tease. For 3 years it's been the financial equivalent of a leg-and-lung crushing attack-fest up the Tourmalet. We've gone from 1 EUR = 1.15 USD to upwards of 1 EUR = 1.6+ USD. The net impact to us as a retailer, and to you as a consumer, is pretty simple to assess: Prices have gone out the roof. Where they hurt the worst are in European-manufactured products. To paraphrase Phil and Paul -- the price spikes have come thick and fast.

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That's easy to deal with. One need only drop the snobby Campagnolo/Sidi fetish and just buy Ultegra goodies for now. The pinheads in the peloton can FOAD if they don't like your bike's giblets.
 
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