profette_IHB
New member
Tragedy was narrowly averted today, when members of the 7 C?s took evasive maneuvers to avoid your black Escalade, parked in the bike lane and the door you flung open with such reckless abandon. Although this letter is addressed to a specific Realtor, ? the behavior we witnessed today is far from an isolated occurrence. All too often, bike lanes are blocked by real estate agents who are <em>so</em> focused on distributing open house signs, that they are unaware of the world around them. I understand. Really, I do. Times are tough right now in the real estate business and you need to concentrate. Frankly, this single-mindedness, though admirable, is not enough to sell houses. Let me offer an alternative marketing strategy: <strong>set up a SAG stop.</strong> Here me out. The usual plate of cookies is not working. The only traffic that ploy generates consists of awgee and his ilk. They?ll only scarf down your warm mac nut cookies and move on to the next place. They?re not going to buy anything. Trust me.
Now, a SAG stop could potentially generate a lot of interest in your property. You?ve seen the throngs of cyclists spinning through Irvine on the weekends, right? Imagine if they stopped at your open house. Nothing gets the attention of a cyclist like a SAG stop on a hot day. If you?re not familiar with the term, it stands for ?Support And Gear,? and refers to the stations setup to provide aid during a long ride. All you need to do is replace your plate of cookies with some energy bars, peanut butter sandwiches and GU. Forget the kool-aid-- that stuff isn?t working anymore. Offer some Cytomax or electrolyte water. For those cyclists in a hurry, just hold out a cliff bar or feed bag with your card attached. <a href="http://images.google.com/imgres?imgurl=http://cache.daylife.com/imageserve/00Xn6a65PicUT/610x.jpg&imgrefurl=http://www.daylife.com/photo/00Xn6a65PicUT&h=391&w=610&sz=72&hl=en&start=25&tbnid=nLHzxmfSzmbH0M:&tbnh=87&tbnw=136&prev;=/images?q=feed+zonestart=18gbv=2ndsp=18hl=ensa=N">They?ll grab it as they whiz by.</a> And they will be thankful, too. That?s right. You will create a positive impression and good will. Who do you think they will call when they need a Realtor ?? You, that?s who! It doesn?t even take that many cyclists to make it worth your while. Remember, we travel in packs, so the word of mouth you?ll get will be priceless.
Should this marketing strategy prove successful, and I?m sure it will, consider sponsoring an elite cycling club, such as the 7 C?s. Your name and logo could be emblazoned on our jerseys. That?s great advertising and sponsorship costs less than you might expect.
I hope this letter has given you some food for thought. In the meantime, please stay out of the bike lane.
Yours truly,
profette
Now, a SAG stop could potentially generate a lot of interest in your property. You?ve seen the throngs of cyclists spinning through Irvine on the weekends, right? Imagine if they stopped at your open house. Nothing gets the attention of a cyclist like a SAG stop on a hot day. If you?re not familiar with the term, it stands for ?Support And Gear,? and refers to the stations setup to provide aid during a long ride. All you need to do is replace your plate of cookies with some energy bars, peanut butter sandwiches and GU. Forget the kool-aid-- that stuff isn?t working anymore. Offer some Cytomax or electrolyte water. For those cyclists in a hurry, just hold out a cliff bar or feed bag with your card attached. <a href="http://images.google.com/imgres?imgurl=http://cache.daylife.com/imageserve/00Xn6a65PicUT/610x.jpg&imgrefurl=http://www.daylife.com/photo/00Xn6a65PicUT&h=391&w=610&sz=72&hl=en&start=25&tbnid=nLHzxmfSzmbH0M:&tbnh=87&tbnw=136&prev;=/images?q=feed+zonestart=18gbv=2ndsp=18hl=ensa=N">They?ll grab it as they whiz by.</a> And they will be thankful, too. That?s right. You will create a positive impression and good will. Who do you think they will call when they need a Realtor ?? You, that?s who! It doesn?t even take that many cyclists to make it worth your while. Remember, we travel in packs, so the word of mouth you?ll get will be priceless.
Should this marketing strategy prove successful, and I?m sure it will, consider sponsoring an elite cycling club, such as the 7 C?s. Your name and logo could be emblazoned on our jerseys. That?s great advertising and sponsorship costs less than you might expect.
I hope this letter has given you some food for thought. In the meantime, please stay out of the bike lane.
Yours truly,
profette
