"No more 6% commission ? these brokers will sell your house for a flat fee
London-based Purplebricks launches its new U.S. business in Los Angeles.
It offers the full services of a regular real estate brokerage for just $3,200.
It offers the full services of a regular real estate brokerage for just $3,200. That includes professional photography, 3-D virtual tours, help with staging, home tours and listings on all the major online platforms.
Buyers who choose Purplebricks as their agent will receive a $1,000 rebate on closing. The model has been successful in the U.K., and the company expanded into Australia in 2016.
"I think what's great about our model is it's new in the U.S., but it has been proven in the U.K. within three years," said Eric Eckardt, Purplebricks' U.S. CEO. "When they launched in the U.K., they weren't the first flat-fee model, but the way they approached the market, with a full hybrid offering, with the customer service from listing to closing, with a local real estate professional to provide all the services associated with that ? it has really been a competitive differentiator."
Purplebricks is not the first flat-fee model in America. Reali recently launched in San Francisco with much the same offering but a higher flat-fee of $4,950, likely because of San Francisco's higher median home price. It is now expanding to Sacramento, California.
Agents will earn a portion of the flat fee and also a portion of the commission split on the buy side, whether they sell a Purplebricks listing or any other listing on the open market, Eckardt said."
https://www.cnbc.com/2017/09/15/no-...kers-will-sell-your-house-for-a-flat-fee.html
This might be a game changer in the RE industry.
London-based Purplebricks launches its new U.S. business in Los Angeles.
It offers the full services of a regular real estate brokerage for just $3,200.
It offers the full services of a regular real estate brokerage for just $3,200. That includes professional photography, 3-D virtual tours, help with staging, home tours and listings on all the major online platforms.
Buyers who choose Purplebricks as their agent will receive a $1,000 rebate on closing. The model has been successful in the U.K., and the company expanded into Australia in 2016.
"I think what's great about our model is it's new in the U.S., but it has been proven in the U.K. within three years," said Eric Eckardt, Purplebricks' U.S. CEO. "When they launched in the U.K., they weren't the first flat-fee model, but the way they approached the market, with a full hybrid offering, with the customer service from listing to closing, with a local real estate professional to provide all the services associated with that ? it has really been a competitive differentiator."
Purplebricks is not the first flat-fee model in America. Reali recently launched in San Francisco with much the same offering but a higher flat-fee of $4,950, likely because of San Francisco's higher median home price. It is now expanding to Sacramento, California.
Agents will earn a portion of the flat fee and also a portion of the commission split on the buy side, whether they sell a Purplebricks listing or any other listing on the open market, Eckardt said."
https://www.cnbc.com/2017/09/15/no-...kers-will-sell-your-house-for-a-flat-fee.html
This might be a game changer in the RE industry.