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<a href="http://www1.chapman.edu/argyros/acer/CSResults_2007Q4_12-10-07.pdf">Consumer Confidence Tumbles</a>
ORANGE, CA — The Anderson Center’s California Composite Index of Consumer Sentiment has tumbled to 71.0 in the fourth quarter of 2007. This represents a 25 percent drop from the third quarter and is the largest quarterly drop in the index since the third quarter of 2002 when this survey began. An index level below 100 reflects a higher percentage of pessimistic consumers as compared to those who are optimistic. Continued housing market woes, a volatile stock market, high gasoline prices, and concerns about the job market are negatively affecting consumers’ expectations about current economic conditions.
<img src="http://img107.mytextgraphics.com/photolava/2007/12/12/calconsent-48tcr6olg.jpg" alt="" />
The California Composite Index is generated based on three indices: consumers’ outlook on current and future economic conditions, and an index measuring consumers’ future spending plan. All of the three components of the composite index dropped in this quarter as compared to the third quarter levels.
The index measuring current economic conditions shows a deep plunge from a level of 90.3 in the third quarter of 2007 to 55.9 in the fourth quarter of 2007 – a sharp drop of 38 percent. Likewise, the index measuring future economic conditions declined, although not as much, from 102.0 in the previous quarter to 85.9 in the fourth quarter of 2007.
<img src="http://img108.mytextgraphics.com/photolava/2007/12/12/curvsfuture-48tcrvlr1.jpg" alt="" />
The index measuring consumers’ planned spending on big ticket items decreased by about 16 points in the fourth quarter of 2007 from the previous quarter and is sharply lower from the reading of 103.5 in the fourth quarter of 2006. This decline suggests further cutback in spending over the next six months – clearly bad news to retailers especially in this holiday season.
<img src="http://img107.mytextgraphics.com/photolava/2007/12/12/curspend-48tcsd6jb.jpg" alt="" />
ORANGE, CA — The Anderson Center’s California Composite Index of Consumer Sentiment has tumbled to 71.0 in the fourth quarter of 2007. This represents a 25 percent drop from the third quarter and is the largest quarterly drop in the index since the third quarter of 2002 when this survey began. An index level below 100 reflects a higher percentage of pessimistic consumers as compared to those who are optimistic. Continued housing market woes, a volatile stock market, high gasoline prices, and concerns about the job market are negatively affecting consumers’ expectations about current economic conditions.
<img src="http://img107.mytextgraphics.com/photolava/2007/12/12/calconsent-48tcr6olg.jpg" alt="" />
The California Composite Index is generated based on three indices: consumers’ outlook on current and future economic conditions, and an index measuring consumers’ future spending plan. All of the three components of the composite index dropped in this quarter as compared to the third quarter levels.
The index measuring current economic conditions shows a deep plunge from a level of 90.3 in the third quarter of 2007 to 55.9 in the fourth quarter of 2007 – a sharp drop of 38 percent. Likewise, the index measuring future economic conditions declined, although not as much, from 102.0 in the previous quarter to 85.9 in the fourth quarter of 2007.
<img src="http://img108.mytextgraphics.com/photolava/2007/12/12/curvsfuture-48tcrvlr1.jpg" alt="" />
The index measuring consumers’ planned spending on big ticket items decreased by about 16 points in the fourth quarter of 2007 from the previous quarter and is sharply lower from the reading of 103.5 in the fourth quarter of 2006. This decline suggests further cutback in spending over the next six months – clearly bad news to retailers especially in this holiday season.
<img src="http://img107.mytextgraphics.com/photolava/2007/12/12/curspend-48tcsd6jb.jpg" alt="" />