Includes labor, more details: https://www.youtube.com/watch?v=6iI4G8_o7hY&feature=youtu.be
Claim is 36% margin on 48,000 car and 18% of the as of yet non-existent 35k car.
He claims it?s the first profitable EV they have torn down. Doesn?t retract the 90s kia statements as far as I can tell :)