I came to the sales office last weekend, they actually reduced the price for plan 1 and 2, but increased it for plan 3. Here's the starting price:
Plan 1: $569,990, 1739sqft = $327.8/sqft
Plan 2: $579,990, 1873sqft = $309.7/sqft
Plan 3: $619,990, 2056sqft = $301.6/sqft
I like plan 3 the most...