Free pizza from Papa Johns if you're a Papa Rewards member

Papa johns had a promo during Sundays super bowl if the coin toss comes up heads, any registered Papa rewards member gets a free pizza and a liter Pepsi. well it came up heads so I guess a lot of people will be getting free pizza.  You must be registered before the coin toss obviously. I got my code for free pizza in my email already.  How much money will they be losing?

I like their pizza, ingredients taste better then pizza hut.  And their sauce is not too overpowering.  Maybe I'll have it delivered to my kids preschool class..bet they'll love that..