When selling a house, how do I know my agent will price the home in my best interest? If the agent prices below market value, they can claim to other clients they sell homes faster compared to other agents and they have a higher Close Price/List Price ratio compared to other agents as well. They also won't need to spend as much time showing the home if it sells faster. Sure they may lose extra commission by not maximizing the sales price, but there are other incentives for them to list below market value as well.