Wow. That article certainly is interesting. Nice find, Motor Court. It pretty much confirms a lot of things that have been discussed here on this site for a while and even rumors that have been floating around for years.
Can Irvine become too Asian?: " About 75 percent of the buyers were of Asian descent said Joan Marcus-Colvin, New Home?s vice president of sales, marketing and design." For Pomelo homes outside of Irvine, that's a whopping 90%.
Also, I thought this was interesting:
?After our last focus group, we really wanted to accommodate these changing demands,? she said. ?A lot of our Asian buyers have asked for these features and the feedback from those we?ve shown the new properties to has been, ?You really listened to us.?"
I believe this is the first time a builder in Irvine is openly-admitting to marketing the homes to the Asian demographic. If anyone here remembers that phone interview with Dan Young from TIC several years ago, he was specifically asked by a caller if they are targeting Asians as was suspected. I remember his answer (since I transcribed the entire call) - it was along the lines of - they just build the homes and do not decide who the buyer is. He would not confess to this although through the marketing material and other tip-offs, it was obvious to many. His was a very non-committal reply. Here we have it out in the open now being bluntly addressed by this rep from New Home Company.
