Definitely one step below than HMART - sort of like Irvine (HMART) vs Tustin (Assi).
Assi copies the locations that HMART first establishes. Case in point: HMART came in first in Niles, IL then Assi followed. HMART opens in Naperville and Assi will soon follow.
In Georgia... HMART first came in Duluth, that Assi follows, next HMART comes in Suwanee then Assi follows.. HMART comes in Johns Creek, Assi is not there yet, but will be opening a JC location in 2013.
Same in thing in Irvine... HMART came in Irvine, now Assi is copying.